Sometimes, we have clients and other people outside the marketing/ communications worried that if they use content curation, their SEO would drop down for using repeated contents or some writers could get angry for feeling their content has been “stolen”. Well, today we are going to catch and buster 3 myths about content curation.
Myth number 1: Content Curation is bad for your online reputation
Why would it be? Because you share relevant content with your audience? only because you didn’t craft it all by yourself?
In the information overload era that we live now, when in just three years, humanity created more data than in all human history. Being able to find the best and most relevant contents to your clients and prospects is big workload.
For doing his/her job, the curator has to read loads and loads of texts, watch videos, listen to podcasts, check the sources of this contents (sometimes you don’t want to share content from your direct and indirect competitors), add his own comments and insights, that fit in the channels chosen to share that content (whenever it’s a blog, or facebook, or, even limitent, a twitt), then chooses the right day and time to share it. Oh, I’m get tired just from writing this paragraph.
For all this work, and for the insights you add and for always linking to your sources, curating content can be great for you, either if you are looking for a job, or finding clients for your newest product or service.
More about this, on this link: http://www.fastcompany.com/1834177/content-curators-are-new-superheros-web
Myth number 2: Content curation is bad for SEO
We’ve already covered a little about this on our last blog post, specially with Google latest changes, that privileges content itself rather than keywords.
What does sink your SEO reputation is repeating content for the sake of it, without linking to the original sources. But this is not curation, not even the bad one kind. This is plagiarism. And has consequences to the ones who do it, legal and SEO ones.
When you curate content, you quote parts of the original contents, while proving your point, even if you are disagreeing with the original author.
If you want to go deeper this topic, i suggest you this great post by Eric Enge, in Search Engine Watch http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match
Myth number 3: You can get in legal troubles by curating content
Well, this one is a little more complicated. Because, no matter what, some authors can be more or less reasonable, specially when (or how) you disagree with them.
But if you use common sense, use arguments, instead of insulting and ALWAYS ALWAYS ALWAYS link to the original source.
It’s more a question of being civilized, always put yourself on the shoes of the author you are curating. In general, content creators love to see their word spread all around, especially for good reasons, and taking the proper credit for it.
When you curate something, you are helping to spread ideas, establishing relationships and creating value to your brand and to your industry.
A group of curators recently crafted a whole code on how to attribute authorship in Internet. Their website is really beautiful is a great place to learn more about curation and how to do it right. http://curatorscode.org/